Max Ruddock smiling at a festival at sunset
Hi, I’m Max

A real person, not a call centre.

I design websites and look after the IT behind them, for start-ups, sole traders, side hustles and small businesses, and everything in between.

15+ years in tech Colchester, serving the UK Mac and Windows

My story

How I got here

15+ years in tech

Technology and business transformation, helping organisations choose the right systems and make change stick.

Big-name training

Supporting technical training for major financial services clients, and learning to make complicated things clear.

Starting TechTotal

I started TechTotal to bring that to businesses of every size, without call centres, jargon or multi-year agreements.

Today

Websites that win customers, with IT, Mac and Windows, Microsoft 365, CRM and AI behind them.

What I believe

Good IT is the kind you barely notice.

It should just work, and when it doesn’t, you should know exactly who to message.

Max smiling in the garden with his dog
Chief Fetch Officer

Meet my business partner

He fetches. I fix.

  • RoleChief Fetch Officer
  • SkillsFetching, napping, morale
  • Tech supportStrictly emotional
  • FeesBelly rubs

He’s brilliant at fetching. I’m brilliant at backups. Between us, nothing stays lost for long.

Working with me

A different way of working

What you won’t getWhat you will get
Call centres
A named contact who knows your business
Ticket numbers
A message to someone you know
Jargon
Straight answers in plain English
Upsell scripts
Advice and the reasons behind it
Multi-year agreements
Rolling, or cheaper for longer

Tools I know well

macOSWindowsMicrosoft 365Google WorkspaceJamfHubSpotClaudeChatGPT

See the websites I’ve built →